Amanda Shaffer

This agency has been created out of sheer passion for the western industry, lifestyle, & western sports athletes.

Our goal is to not only help business owners market their products and services, but help individuals create a brand that represents their hard work and dedication to their event.

We are a full-service operation based out of Stephenville, Texas with contributors all over the state, California and Tennessee. The skill set amongst our team gives us the opportunity to create strategically from the starting line or from a plateau that seems to have no end.

My name is Amanda Shaffer, and I have spent a majority of my existence consumed by the western way of life. Having traveled all over my home state of New Mexico living the dream of a young rodeo athlete competing at every junior and high school rodeo gave me the drive to continue the pursuit into the collegiate and amateur events. I was never crowned with a championship title, but my appreciation for the sport and the athletes that became professionals only grew stronger as I continued life outside of the arena.

One of my favorite sayings is “Life is a Journey, not a Destination” because even though I tried to stay on the fairytale roadmap of life I was always one for taking detours. I thrive on constant change and am always up for a good challenge. After graduating high school, I went to college only to find out that I like working more than going to class, why, because money makes things happen. I was notorious for having the whole “puppy and butterfly” outlook on taking advantage of opportunities and trying new things….Until, I landed at West Texas A&M University where during my first week at attempting the “third times a charm” scenario on the whole higher education achievement in life I was tasked with doing a job shadow. For this, I chose to accompany the Marketing Department at AQHA and have never again second guessed my career calling.

Amanda Shaffer

This agency has been created out of sheer passion for the western industry, lifestyle, & western sports athletes.

Our goal is to not only help business owners market their products and services, but help individuals create a brand that represents their hard work and dedication to their event.

We are a full-service operation based out of Stephenville, Texas with contributors all over the state, California and Tennessee. The skill set amongst our team gives us the opportunity to create strategically from the starting line or from a plateau that seems to have no end.

My name is Amanda Shaffer, and I have spent a majority of my existence consumed by the western way of life. Having traveled all over my home state of New Mexico living the dream of a young rodeo athlete competing at every junior and high school rodeo gave me the drive to continue the pursuit into the collegiate and amateur events. I was never crowned with a championship title, but my appreciation for the sport and the athletes that became professionals only grew stronger as I continued life outside of the arena.

One of my favorite sayings is “Life is a Journey, not a Destination” because even though I tried to stay on the fairytale roadmap of life I was always one for taking detours. I thrive on constant change and am always up for a good challenge. After graduating high school, I went to college only to find out that I like working more than going to class, why, because money makes things happen. I was notorious for having the whole “puppy and butterfly” outlook on taking advantage of opportunities and trying new things….Until, I landed at West Texas A&M University where during my first week at attempting the “third times a charm” scenario on the whole higher education achievement in life I was tasked with doing a job shadow. For this, I chose to accompany the Marketing Department at AQHA and have never again second guessed my career calling.

20
Years

Experience

Life is a Journey,
not a Destination. 

Because of seeing the creativity and hearing the brainstorming behind ways a horse, jockey, and breeder are perceived to our industry I have been able to be a part of some great things.

After graduating on the Dean’s List from WTAMU I took a position as the Marketing Assistant at Ruidoso Downs Racetrack and Casino, moving back to Texas I worked as a project manager for an agency that handled accounts like Pyranha Fly Spray, Parelli Natural Horsemanship, Road to the Horse, and other miscellaneous accounts. Each job was a stepping stone to accomplishing more and more within myself and my career. In 2012 I joined the team at Cowboy Publishing Group as the Marketing Manager and traveled to events all over the country promoting the iconic Western Horseman brand, meeting clinicians, famous stallions, trainers, and seeing some of the most amazing horsemanship. From there, I was offered the challenge of becoming a Live Events Marketing Manager for the Professional Bull Riders (PBR). I spent three years learning some of the most complex marketing strategies you can imagine and when the curtains closed on the 2018 Iron Cowboy event at AT&T Stadium I, along with a solid team of individuals had the largest one day event in PBR history, beating all revenue and attendance goals to date.

The sport of rodeo and all of the events included in the sport is where my passion lies. I have been a part of the 2019 and 2020 RFDTV American, The American Military Celebration with Charly Crawford, and many other events. Because of my passion for the sport and my involvement in a rodeo with the magnitude of The American I want to extend my expertise and experience to those in the industry that are paving the way for other young rodeo athletes living the dream.